Alona Weiss

For the last decade I have explored language as a form and form as a language. When a written word losses its significance by turning into a visual image and vice versa, a visual word's resonating meaning empliphied by its formal typography. I worked as a graphic designer for a couple of decades and one of my favorite aspects of design is typography. I've always been fascinated by how a the visual shape and structure of a letter can completely transform the way we interpret it's meaning.